Working as a social media manager, I scheduled posts and answered messages from Facebook and Instagram with Meta Business Suite. Additionally, I recorded reels because of their increasing popularity, took photographs, and applied presets to appeal to potential client's eyes. She wasn’t willing to pay for ads to increase clientele, which pushed me to familiarize myself with Search Engine Optimization (SEO) and Key Performance Indicators (KPI). In order to further engagement, I researched hashtags and keywords to increase traffic, in hopes of attracting new clientele to her business. From the time I worked with her, she increased engagement by at least 50 percent! This was a great opportunity for me to research and become more familiar with digital marketing aspects.